Dimepiece was on the forefront of the streetwear movement, introducing unapologetic female empowerment into a traditionally male dominated space. With slogans like 'aint no wifey' and support from stars like Rihanna and Beyonce the brand skyrocketed.
I helped design and direct the look and feel of Dimepiece through high quality and unique products, engaging campaigns, stimulating imagery and detailed trims and tags . I strategized a rebrand to take on a more age inclusive message. The pinnacle being the ‘State of Mind‘ campaign that I creative directed and produced starring 86 year old Baddie Winkle.