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Billie Eilish x Nike
Collaboration
Installation Art for Experiential Marketing Event
Nike and Billie Eilish partnered to create a one-of-a-kind shopping experience at the Goodwill Fairfax location. The event was focused on self-expression through thrifting and in extending the life cycle of well-loved Nike apparel and footwear, just like Billie did when she discovered her first pair of Nike's many years ago.
I was asked to create one of a kind soft sculptures to be displayed in the store. These were made entirely of second hand Nike apparel that had been donated to Goodwill and stuffed with a naturally occurring tree fiber called kapok.
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